When I was assigned to produce a 90-minute morning TV newscast, I followed the established format. News block at 5:30 and 6:00 and then two shorter hits of news at probably 6:20 and 6:40. It was kind of chaotic and didn’t really make sense to me.
After I’d been at it for a few months, I came up with a plan that set up the show as three half-hour newscasts. You got top stories 5:30, 6:00, and 6:30; each half hour was rounded out with a full weather segment, features and interviews. I included the same amount of commercial time, regular time and temperature mentions.
I think it worked better, and although I can’t swear that it was my revised rundown that made the difference, the ratings went up. I found the show easier to produce in my format, and I feel like viewers would be able to follow it easier as well.
Too often, people come in new and try to change things just to be making changes, as though the changes justify their existence. They don’t understand why things are the way they are. They don’t have a good reason for making the change. They follow Nike’s teachings and just do it.
Businesses, non-profits and governments would work better and more efficiently if changes were made based on knowledge and experience, rather than on a whim.